5 Avenues To Explore To Rethink Your Digital Transformation

4 in 10 decision-makers are not satisfied with their company’s current reaction to digital trends.

A successful digital transformation allows you to stay ahead of the competition. You have the means to develop and adapt to changing conditions. If it deviates from its course, it’s important to take a step back and consider why.

Invest in people

Even while automating some processes, you will still need staff to run your business . While rethinking your digital transformation, check the working conditions of the people in charge of your technological processes. Do you prioritize their needs?

To answer this question, talk to all of your employees. What are the processes you are trying to streamline and how are you going to go about it? Do your employees have ideas to improve their work?

The other key to this process is investing in training. Even if some employees are reluctant to change, motivate them to look beyond their usual tasks. They will understand that they can gain skills and diversify their daily work. New challenges are motivating, right?

Rethink the added value of your digital transformation

Digital initiatives should only get the green light if they improve the customer experience or add business value.

Don’t just add digital channels without thinking about how to differentiate or add customer experience to the offering.

For example, just because TikTok is trendy doesn’t mean that this social network is right for your business!

Segment your digital approach

Many companies make assumptions about their customers’ communication preferences. They generally assume that only young markets prefer digital. This hinders the effectiveness of their digital transformation .

The young people of yesterday are the adults of today. Those over 30 grew up with the Internet. People between 40 and 50 have grasped this technological universe and more and more seniors are interested in “new” means of communication .

Its evolutions are due to the accessibility of mobile devices, the success of connected speakers and the advent of 4G, which is now giving way to 5G.

However, needs and expectations are not the same depending on age and use. You must segment and adapt your digital approach to each group.

Get out of “progressive transformation”

When you started your digital transformation, you implemented a phased approach. It’s normal. It’s hard to change business habits all at once.

However, incremental changes lead to lower than expected returns on investment. It’s time to stop the old models for good and embrace the tools that the digital industry has to offer.

Be patient with the return on investment

A true digital transformation takes time to produce results. The immediate returns on your investment might not be obvious, especially if you’ve taken a phased approach.

What is crucial is to stay focused on how the changes in your processes affect you in the long run, and to keep in mind that you are building the future. However, this patience does not prevent the regular analysis of your new flows, campaigns or operations to detect blocking points and take effective action.

4 Tips For Finding Your Business Name

Everything is finally ready: concept, forecast … You only need one thing, however essential, but on which everyone blocks: the commercial name of your company.

For many of us, this is a real headache that must meet several criteria. The name of your company must indeed correspond to the nature of your project, its positioning, its values… It will set the “tone”, the character of your business. If there are a number of name generators to find the one for your business, there’s nothing stopping you from thinking about it for yourself.


Often times, you already have some ideas in mind. Names come naturally to you, you find them all great. Bad luck, it is from your subconscious that these formidable ideas come to you: these companies already exist literally, or not far away.


By dint of looking beyond the first ideas that immediately come to mind, we gradually fall into a form of sophistication, of complexity, which can harm your image.

The ideal business name should be able to be memorized from the first reading, be easy to spell, and even pronounce (even better if it is pronounceable in several languages). Choosing a name that is impossible to remember because of its complexity is sure to lose customers!

No geographical indications

Unless you are a local business with no desire for national (or international) development , avoid geographical indications. And even in the case of a business destined to stay local, you never know what tomorrow will bring.

If your competitors are already present in the same territory as you, and their name mentions your geographic area, you will have a hard time standing out.


Be creative! If the name of your company sounds too much like a well established company, it will be a sign of a lack of originality to the public.

The maneuver, in addition to being open to criticism, could even get you some legal trouble with the company which could consider itself wronged by your choice, even if it does not operate in the same field as you. The impact on your business will be negative and no business should start with this kind of problem.

The message

All the words in the world, in all languages, have sound, semantic and visual qualities that transmit a certain vibration, communicate an energy. You will have to find a brand name that can, for example, enter people’s minds following sound work. They must also make it their own, sometimes being able to put your brand name on a common and very competitive object. Take the example of Frigidaire, which has become Frigo, which has mostly replaced the term refrigerator, or that of Jacuzzi to designate all the whirlpools.


The choice of the name of your company is a crucial step in the creation of a business and can influence the success of your project far beyond what one imagines.

Take all your time to find the ideal name, which will be decisive in your quest for success! It doesn’t just identify you as a brand, it’s the one that communicates the personality and positioning of your business. Main communication and marketing tool, your customers will have to memorize it and your prospects will find it attractive enough to convert.