Everything is finally ready: concept, forecast … You only need one thing, however essential, but on which everyone blocks: the commercial name of your company.
For many of us, this is a real headache that must meet several criteria. The name of your company must indeed correspond to the nature of your project, its positioning, its values… It will set the “tone”, the character of your business. If there are a number of name generators to find the one for your business, there’s nothing stopping you from thinking about it for yourself.
Availability
Often times, you already have some ideas in mind. Names come naturally to you, you find them all great. Bad luck, it is from your subconscious that these formidable ideas come to you: these companies already exist literally, or not far away.
Simplicity
By dint of looking beyond the first ideas that immediately come to mind, we gradually fall into a form of sophistication, of complexity, which can harm your image.
The ideal business name should be able to be memorized from the first reading, be easy to spell, and even pronounce (even better if it is pronounceable in several languages). Choosing a name that is impossible to remember because of its complexity is sure to lose customers!
No geographical indications
Unless you are a local business with no desire for national (or international) development , avoid geographical indications. And even in the case of a business destined to stay local, you never know what tomorrow will bring.
If your competitors are already present in the same territory as you, and their name mentions your geographic area, you will have a hard time standing out.
Originality
Be creative! If the name of your company sounds too much like a well established company, it will be a sign of a lack of originality to the public.
The maneuver, in addition to being open to criticism, could even get you some legal trouble with the company which could consider itself wronged by your choice, even if it does not operate in the same field as you. The impact on your business will be negative and no business should start with this kind of problem.
The message
All the words in the world, in all languages, have sound, semantic and visual qualities that transmit a certain vibration, communicate an energy. You will have to find a brand name that can, for example, enter people’s minds following sound work. They must also make it their own, sometimes being able to put your brand name on a common and very competitive object. Take the example of Frigidaire, which has become Frigo, which has mostly replaced the term refrigerator, or that of Jacuzzi to designate all the whirlpools.
Conclusion
The choice of the name of your company is a crucial step in the creation of a business and can influence the success of your project far beyond what one imagines.
Take all your time to find the ideal name, which will be decisive in your quest for success! It doesn’t just identify you as a brand, it’s the one that communicates the personality and positioning of your business. Main communication and marketing tool, your customers will have to memorize it and your prospects will find it attractive enough to convert.
